Serena Simmons Consultant Psychologist

Change. Motivate. Adapt. Improve. Perform

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Are you ready for a BIG leap outside of your comfort zone?…

I’m SO excited to share today’s post with you!

I’ve been wanting to share this news with you for some time now, but have been waiting until a few more things were in place before I set-to, so here goes…

I would love to present to you a new Programme that I am launching this year called Ape-athy!

Final Ape-athy Logo

I’ve been working on this programme behind the scenes for over a year now.  It is a programme that means an awful lot to me especially as I really consider this a culmination of my life’s work to date.

For me this is the programme that I have looked to do myself that doesn’t exist.

This, and noticing that there was a stark gap in the market for a programme that would help me achieve the change/have the experience I was looking for, is what inspired me to create it.  So here it is in all its glory, but let me first explain what it will do for you…

Ape-athy ist is a completely immersive, experiential programme that is designed to help you achieve a radical change and shift in thinking as well as a new lease for life!

Ape-athy is the programme for you, if you are the kind of person who ever wonders why they are here?  What are you supposed to do with your life, how can you be your best self and peak-perform on a consistent basis.

It’s for people who want to achieve, have success, feel like they are moving forward and also at the same time find an inner peace and calm.  It’s also for people who want to have fun, feel exhilarated, feel connected and learn something new about themselves.

Ape-athy is delivered in way that allows you not just to hear good information, like many of the other types of personal development type programmes that exist…in Ape-athy you will be taken through a series of talks, exercises, group activities, individual activities and other more unusual tasks that will have you experience and kineasthetically acquire the insight via your own experience.

To complete the programme, you have to be over the age of 18.  You will also fill out several batches of psychometrics before completion of the programme so that we know as much about you as we can before you enter.

On day one of this 2 day programme, you begin by handing over your mobile devices, sign your disclaimer stating that you will not discuss the programme on completion and then for the next 2 days you will be taken on a journey that takes you right from the evolution of man, through to your future self.  More than that, when you leave you will know exactly what you need to do in order to get to where you want to be.

During this course of the programme you will be ‘helped’ out of your comfort zone, you will get to know others, you will clearly know what you want from life, you will know what you need to do next, you will know what you need to do to keep evolving so to avoid the stagnation or ‘apathy’ that can oh so easily creep into your life.

Please do take a look at the latest advert for the programme below which gives you a feel for the programme…

Ape-athy is not for the fainthearted, as there will be activities that participants will have to complete that can only be likened to being on a roller-coaster…in more ways than one!

What you can be guaranteed of however, is that you will be taken care of, you will be safe and you WILL leave after 2 days with a new boundless energy, knowledge of who you are, an understanding of what your gift really is and thus how you can apply the knowledge you have gained lead a successful and happy life.

Pheeew!  So there it is.

On this project I am collaborating with leaders from across the globe in many areas, from my own passion of Psychology, to Physiologists, Biologists, Sports and Exercise Scientists, Philosophers, Artists, Economists and I’m getting a little help from Magicians.  As I said, you will taken on an experiential journey so the ride will be informative, challenging, a little scary but also fun.

If you would like to know more please go to the Ape-athy website at

Here you have the opportunity to ‘sign up’, which means that you will be the first to find out about new information, dates for the programme and also other news from the Ape-athy World including Early Bird Discounts.  More information will also be coming to the pages soon, and this will also include details regarding the Ape-athy charity which is part of the business.  In this capacity money from the programmes will go to chosen projects that support the conservation of our planet, including several key animal charities…more about this soon!

I’ll also be talking about this on NOTTS TV next Monday 18th on the 6.30 Show and will be particularly talking about the ‘Pitch to Rich’ that I have made for business mentoring and funding from Richard Branson which you can see here:

(click on the link below):


I felt that this was an amazing opportunity to get the word out about the Programme, learn more, meet new people as well as having access to some of the best business minds in the country.  I would also be so honoured if you would consider voting for me between 9am Monday 18th and Wednesday 20th at 5pm.  All it takes is the click of a button and then verification of your email.  By getting more votes I have a chance to go through to the next round which would be immensely exciting.

Thank you again. I’m so pleased to be offering this course to you and others who are just as passionate about change and our own evolution.

I also look forward to sharing more news on these pages about the programme in the coming months, as well as more about the other events that are taking place for Multi-passionates and my usual goings on.

In the meantime, thank you for reading all about this new exciting project.

Till next week!


I am looking for people for the first ‘test’ audience for Ape-athy later this year.

if you would like to know more about this, then please be in contact with me by sending an email to writing ‘Ape-athy TEST’ in the subject line.

I look forward to hearing from you brave souls!

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When you know you have to make changes….

I’m back!

I’ve just returned from my 3 week trip to New Zealand and Australia which was just fabulous.  I’ve come back and with a super short amount of time to recover, and am now already back on it with my work as a Lecturer at the University and also seeing clients in my private practice…phew!

It’s been really lovely to come back to see my clients in particular, who were given ridiculous amounts of homework while I was away, and to see the progress they’ve made in their lives and businesses over the last few weeks <happy sigh>.



It is the nature of my work with my psychology coaching clients that I am unable to talk about who they are, what they do and how I’ve helped them….which, given the A-M-A-Z-I-N-G things they have done, is sometimes super sad to me.

Sometimes, if appropriate and with full consent and agreement, I can tell you about some of the people I interact with (some can be seen on my testimonial page); but the truth is, is that most people like to keep the work they do with me, private.

What I can tell you about all of my clients however, is that they all have one thing in common…

…they ALL want to CHANGE something.

The desire to change can be strong. When we realise that something has to shift, that something can’t go on as it is whether that be our work or business, our relationship, our body or just our way of thinking; that thing niggles at us until we do something about it.

When I used to work in more of a clinical based practice, many of the people I worked with would deal with this feeling in ‘maladaptive’ or destructive ways.

Relationships were damaged or sabotaged. Work would cause anxiety and stress to the point of intense and chronic sickness. Instead of exercising or eating well, people would abuse food and even substances as a way of ‘coping’ with the pressure and stress felt by a disequilibrium about their current situation.

Now, the clients I see are different. For a start I don’t see ‘clinical’ or unwell clients*. For the most part, the people I see are successful, professional people who just struggle to gain an objective perspective on what to about their current situation; or these successful people want someone who is expert in facilitating shift.  After all, every professional athlete has a coach, every student has a teacher…my work is no different.

The interesting thing is that when we know we have to change something, it can still evoke those feelings of stress, anxiety, depression and frustration no matter how ‘well’ or successful we are.  That is why it is imperative that we work on changing those things that don’t work for us.

Psychology Coaching 

I’ve found it to be a constant pleasure and privilege to be that objective perspective for people in this situation.

Psychology Coaching has allowed me to help so many people by taking a psychological, in-depth process of looking at who someone is ‘being’ and what has informed their current situation.  I then get to help people make that shift, make changes and ultimately alter the state of their future in both specific and sometimes non-specific areas in their lives.

We all tackle change in different ways.  If the way you are doing this yourself isn’t working, taking a moment to think about what you could do to help yourself is a sure fire way to stay on top of that feeling of overwhelm and ultimately avoid the negative feelings of stress and anxiety that can arise.

What can you do?

You can start by asking yourself the question, what is it I need to do?

Is it to start by finding a book that speaks to you?

Is it finding a blog or website that inspires you?

Is it by finding other people to talk to who have been in your situation?

Is it by finding a Psychologist to help you through the process, or is it to find a new training course or class?

Ultimately, we all know that change is in inevitable part of our growth….so don’t wait to try something that will help you on your path. Find it…do it…act it…believe it!

Till next week!